Permanent Sales Assistant – Travel & Safari Division
Cape Union Mart International
Cape Town, Western Cape
Permanent
Posted: 30 April 2026 | Closing Date: 05 May 2026
Role Overview
This entry-level retail position sits within the Cape Union Mart Travel & Safari division, focused on delivering exceptional customer experiences, driving in-store sales performance, and maintaining high visual merchandising and operational standards.
The role is suited to energetic, customer-oriented individuals who enjoy a fast-paced retail environment and are motivated by achieving sales targets.
Core Purpose
To deliver outstanding customer service, maximise sales opportunities, and ensure a consistently high standard of store presentation that reflects the Cape Union Mart brand experience.
Key Responsibilities
Customer Service & Sales
- Deliver excellent customer service through active engagement and product knowledge
- Apply effective selling techniques to meet customer needs
- Build strong customer relationships to encourage repeat business
- Handle customer queries, complaints, and compliments professionally
- Provide accurate product advice and recommendations
Sales Performance
- Achieve individual sales targets consistently
- Identify opportunities to increase store turnover through upselling and cross-selling
- Ensure accurate and efficient processing of all sales transactions
Cashier & Transaction Handling
- Process payments including cash, card, vouchers, and coupons
- Ensure accuracy and compliance in all financial transactions
- Scan and process outgoing stock correctly
- Assist with loyalty programme administration where required
Stock & Merchandising Control
- Support stock accuracy and loss prevention processes
- Ensure merchandise is correctly displayed according to store standards
- Maintain clean, organised, and well-presented stock areas
- Assist with replenishment of stock on the sales floor
Store Presentation & Customer Experience
- Maintain high visual merchandising standards at all times
- Contribute to an engaging and welcoming store environment
- Ensure product displays enhance customer experience and drive sales
- Support overall brand image through store presentation
Compliance & Loss Prevention
- Adhere to company policies regarding stock control and security
- Follow cash handling procedures strictly
- Support loss prevention initiatives within the store
Teamwork & Store Support
- Work collaboratively with team members to achieve store goals
- Support colleagues where necessary to ensure smooth operations
- Report operational issues to management promptly
- Contribute positively to team morale and performance
Minimum Requirements
- Grade 12 / Matric or equivalent
- Up to 6 months retail experience
Advantageous Requirements
- 1 year retail experience
- Basic computer literacy (Microsoft Office)
- Strong communication skills
- Knowledge of outdoor, travel, or safari-related products
Special Conditions of Employment
- Clear criminal and credit record
- Willingness to work retail hours, including weekends and public holidays
- South African citizenship required
Key Competencies
- Strong customer service orientation
- Honesty and integrity in handling cash and stock
- Responsibility and accountability
- Good time management skills
- Adaptability in a fast-paced environment
- Strong interpersonal and communication skills
- Problem-solving ability
- Positive attitude and willingness to learn
Closing Summary
The Permanent Sales Assistant – Travel & Safari role at Cape Union Mart is ideal for individuals starting their retail career who are passionate about customer service, outdoor lifestyle products, and achieving sales targets in a dynamic retail environment.





